Thursday, November 14, 2019
6:00pm-9:00pm Dinner served
TOPIC: Driving Growth Through Personalized Communication and Information: The NEW ERA
VENUE: Edina Country Club, 5100 Wooddale Ave, Edina
People crave personalized experiences with people or technology leaving you feeling like your interests and preferences are being taken into account. We often think that we are in the business of “Teeth” and of “Designing Perfect Smiles”, but in all reality, we are in the business of “People” and “Relationships”. Getting patients to say, “Yes” and keeping our patients coming back, is all dependent on our ability to help them feel like they matter, like we truly care, and that they can trust us. It is too easy to think that our communication with our patients are “Automated” and that we can just “Set it, and forget it”, but that could not be further from the truth.
All too often, we think that the solution to most problems in the dental practice is to increase the number of new patients in the practice. However, by making a few subtle changes, a practice can dramatically increase their profitability within the practice without increasing the number of new patients. It is all about working smarter, not harder.
– Learn what technologies might be inhibiting your practice growth, and what technologies you should not be without.
– Discover 3 ways to help each patient feel like they are not just another patient, but that they are a friend and part of your practice culture.
– Explore what Key Performance Indicators to track regularly in order to grow your practice production, and minimize patient attrition.